Refreshing a Classic

Client: Alerics

Alerics Ice Cream has been a staple in Sri Lankan homes for almost 40 years. It's logo though had not been given a facelift over the course of this time.

The new look was inspired by the classic logo with thinner lines and a cleaner font that allowed the brand to look the part as it looked to shed its old baggage and re-enter the marketplace to take on younger brands.