Building Blocks of Strength

Client: Nations Trust Bank 

Nations Trust Bank required a brand identity overhaul. A new proposition required an equally well thought out visual branding structure. Using the brands established colours, guideline was developed and deigned using a technique titled Blocks of Strength. A simple branding guideline that ensured a clean, modern appearance but more importantly a phycological backed theory that ensured the brands recall, based purely on the colours and dimensions used.