The Potter

Client: Nations Trust Bank 

Nations Trust Bank a leading private bank in Sri Lanka had just undergone a brand refresh. As a modern digital bank, they needed a film that communicated the skill, ingenuity and passion that is poured into modern financial technology but also stayed connected to its roots. Pottery in Sri Lanka has been taking off from a rural industry to high end art and this analogy fitted perfectly with the banks ideals.   

The film used the services of a master potter and skilled film team to bring to life the banks intent to its audience in a beautiful manner. Launched both internally first, the film took on the responsibility of conveying the new proposition to its most important customer, the employee. Having shared the message internally, it was then time to share it with the rest of the country.