A Closer Look

Client: Nations Trust Bank 

Businesses look for financial partners who understand their needs and can provide the right insight into the ways in which financial technology, services and advice can help take their interests to the next level. Nations Trust Bank provides medium and small enterprises with a suite of products and services to help lead sustained growth. Backed by cutting edge data mining tools that guide financial advisers to see beyond the surface and provide clients with a closer look at what can drive them to succeed.

The film features an infinite zoom effect on a series of hand illustrated drawings that map out a customer journey, designed to help SME business owners simplify their task of choosing their ideal financial partner.