The Experiment 

Client: Anchor Pedia Pro

Anchor was about to launch a new product under its Pedia Pro umbrella. A milk powder specifically aimed at young children who are about the start school.

Young kids who are 4 years of age we discovered face a daily challenge of mastering at least one new task every day. How easy was it to master a new skill? Before we sold the product to parents and made our case why their child needed it, we decided to test a group of unsuspecting parents by asking them to do something for the first time.