Grow Up Nana 2

The Commodities

Client: Stage Light & Magic

Grow Up Nana a stand-up show written and performed by Feroze Kamardeen has concluded a year ago to rave reviews. The show that delved into Sri Lankan Muslim culture was a hit and the second addition was highly anticipated.

Seeni was tasked with conceptualizing and designing the communication material for the show. Knowing how entertaining the show was we knew the campaign for the sequel needed to be as entertaining as the show itself.

We found our inspiration in the side effects of laughter, of which there were many.

So instead of a traditional promotional campaign, we launched a Grow Up Nana 2 survival kit. Carefully curated products that would help you get through the show comfortably. The campaign got people talking, sharing and laughing long before the curtain went up.