Endless Space 

Client: Rocell Eterno

Rocell, Sri Lanka’s premier floor and wall tile brand had just launched Sri Lanka’s largest manufactured floor tile. A huge 1 x 1 meter tile collection titled Eterno. Seeni Colombo was asked to develop a small but effective campaign that delivered the Eterno range of tiles effectively.

The way in we found was by concentrating on the immediate effect of using large tiles, fewer grout lines. Using this piece of inspiration, we crafted a campaign that highlighted this by exaggerating the endless sense of space you feel with the Eterno Collection.